18 March 2020
Dentists Cut Your Google AdWords Spend By 30%-50% In 7 Days and Double Your Leads At No Cost!
We are a small business that specializes in Google AdWords management for dentists
I came across your ads and noticed some potential problems that could be causing you to spend more money then you should and miss out on new patients that are going to your competitors
We have analyzed 232 dentists PPC accounts over 313 thousand clicks and $1,000,000 in ad spend in the last 12 months
Our team has found after applying our proprietary data analysis to our new Dental takeover accounts we can drop costs by between 30 to 50% within 7 days
We have found that ONLY 9% of the keywords in your campaign delivers 90% of the results, so optimizing your adwords campaign accordingly delivers fast results you can take to the bank.
Call Us now on 239 324 4055 – Wouldn’t it be worth spending 20 to 30 minutes to see if my team can help you?
Usually when I see problems like this just with your ads there are bigger problems you are unaware of with your account.
Pay Per Click Advertising Benefits
To set up a Search Ad campaign, you simply have to write your ad copy, select the keywords you want to be shown for and then set your daily budget.
Of course, getting the most out of your ads isn’t quite so simple; there is an intensive process of management and fine tuning to make sure you are getting the best possible return on investment (ROI) for your ad.
We’ll discuss some of those factors later on in this blog.
Google search ads (and Bing search ads) target people at the moment they’re searching for your product or service. They appear at the top (or bottom) of the search engine results page, and if you can secure the top spot you’re pretty much golden.
Pay Per Click Advertising And It’s Benefits
Not to sound like your attorney, but “it depends.” Each tactic has its pros and cons. For some high-level examples, do you need to drive leads right now?
Pay per click will be the better option. You have more time and are concerned with brand visibility? Choose SEO.
You can also set your budget to spend by time of day or geographic region and even turn your ads off when necessary, either automatically or manually.
PPC gives you a lot of flexibility for managing both the amount spent and the frequency of your ads.
Another great use of the Pixel is Retargeting Ads. Like the Google Remarketing Ads mentioned above, Retargeting allows you to follow users
after they’ve visited your website with targeted ads related to your products or services.
The Benefits Of Pay-per-click Advertising For Small Businesses
Your decision-making process should be much more involved, taking into consideration your goals, the competitive landscape, budget, timeframe, and intricacies of each tactic. By starting a conversation with us, we’d be pleased to provide a recommendation with your best interest at heart.
To get a more in-depth general answer to this question, check out this
blog post where we dive into the pros and cons of SEO vs. PPC.
Benefits Of Using Pay Per Click In Your Web Marketing Campaign
For example, by default, Google Adwords opts all campaign into the full Google Network. This network of sites includes Google.com, partner sites such as AOL.com & Ask.com, and Display Network sites. Opting out of the Google Display Network is a best practice if you are just getting started.
The Display Network will incur thousands of impressions by displaying your ads across thousands of sites google adwords. If you are working with a constrained budget, the Google Display network can deplete your budget quickly and compromise your visibility on more relevant sites like Google.com.
That’s great because it takes the budgetary implications of one of the most crucial conversions away from you.
Instead of having to place a heavy focus on your initial ad copy, you can set your sights to tweaking your keyword targeting and budget, and improving your website to boost those end conversions.
Less money wasted on audiences who aren’t interested means more money to spend on optimizing your on-page content and landing pages.
Start by acknowledging your goals. If you’re involved with e-commerce, it’s fairly simple—an understanding of your profit margins and customer lifetime value will tell you where you stand. If you’re running lead generation campaigns, it’s a little more complicated but still achievable.
You need to follow leads through your funnel to understand who is moving along and, ultimately, converting.